i totally agree... and i think i'm starting to see a pattern...
it's the
STUFF!
there's always some physical, tangible thing that gets purchased that suddenly makes the person feel superhuman.
tennis racket, golf clubs, skis, cameras, guitars, cars, motorcycles, power tools, computers.. you name it.
it's
gear-ism, plain and simple... thinking that the
STUFF makes you what you are and/or gives you some advantage over the next guy, who only has lesser
STUFF.
and no matter how good your stuff is, there's ALWAYS a guy with better stuff, which makes you want better stuff too.
viva la capitalism.