Jeffrey Friedl has a nice blog on photo stuff. In particular, he has Lightroom plugins that allow you to export directly to Zenfolio or SmugMug or Flickr or Picasa Web. He also has a tool that allows you to configure different visual/gui aspects of Lightroom and make your own metadata presets.

Just downloaded the export plugin with the mogrify piglet. It looks like that should be an easy way to add a frame among other things. I just need to figure out the best settings.

I've been playing around with the export plugin and the mogrify piglet. It definitely makes life easier. If you have lightroom, check it out!